We provide fractional R&D support for complex hardware and software products. 20+ years of experience analyzing, designing, prototyping, and testing for high-stakes industries.

Industries Served
Logistics Finance Medicine Chemical Engineering Defense
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Services

handyman Product Accelerator Full-lifecycle guidance from initial ideation to market release.
search User Studies Data-driven insights from subject matter experts and end-users.
fact_check Requirements & Business Analysis Rigorous traceability from business needs to source code.
design_services UX/UI Design Intuitive, scalable interfaces built for complex workflows.
deployed_code Prototyping High-fidelity HTML/CSS/JS models for rapid validation.
bug_report Test Engineering Requirement-based testing to ensure "Product Insurance."

About Us

Micaela Ellison
Principal | Product Ownership & Business Analysis

Micaela brings over a decade of expertise in requirements engineering and QA for mission-critical systems. A former founder and design engineer, she provides "Product Insurance" by establishing rigorous traceability between business needs and source code. Her focus on accountability and functional validation ensures that software in highly regulated industries remains compliant, reliable, and user-centered.

Matt Queen
Principal | Product Research & Design

With 20+ years in product lifecycle management, Matt specializes in translating complex business strategies into scalable plans and solutions. He's led teams from concept to global deployment. Prioritizing "zero-confusion" documentation, Matt builds a reliable roadmap for long-term success.

What's with the name F39?

Over 20 years ago, Matt had a miscommunication with a developer resulting in a screen design spec note indicator making it all the way into the final deployed software. Thereafter, Matt started using the garrish color #f39 in design specs for NO CONFUSION between spec notes and the actual screen designs. The color code has since turned into a signifier of our work and a mark of quality.